Business Life

Download BMW: Exploring Customer Attitudes by Marion Weiler PDF

By Marion Weiler

Giving the robust technique of branding and brand-based differentiation for growing and maintaining a aggressive virtue particularly in hugely aggressive markets similar to the auto industry, this e-book explores model attitudes of present and power clients in the direction of the emblem BMW. furthermore, this ebook analyzes the extent and resource of shopper delight in addition to the extent and resource of purchaser loyalty of current and capability customers.

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