Download Catching Lightning in a Bottle: How Merrill Lynch by Winthrop H. Smith PDF

By Winthrop H. Smith

The interesting tale in the back of the corporate that revolutionized the monetary world

Catching Lightning in a Bottle lines the entire background of Merrill Lynch and the company's tremendous impression at the global of finance, from the beginning of the once-mighty corporation to its inauspicious finish. all through its ninety-four yr historical past, Merrill Lynch revolutionized finance through bringing Wall highway to major road, working less than a sequence of guidance referred to as the rules. those values allowed the corporate to realize the belief of small traders by means of placing the consumers' pursuits first, using a enterprise trajectory that increased capital markets and fueled the expansion of the yank post-war economic climate. Written via the son of Merrill Lynch co-founder Winthrop H. Smith, this ebook describes the production and evolution of the corporate from Charlie Merrill's one-man store in 1914 to its acquisition via financial institution of the US in 2008.

Author Winthrop H. Smith Jr. spent twenty-eight years on the corporation his father co-founded, bringing a distinct point of view to undergo in telling the tale of the corporate that democratized the inventory marketplace and finally fell from its lofty perch.

  • Learn why the in the beginning scoffed at Charles Merrill's "radical" funding ideas
  • Discover the foundation of the rules, and the way they drove operations for almost a century
  • Find out why the writer left a profitable Wall highway profession, and why it was once this type of shrewdpermanent move
  • Examine the tradition and values that outfitted Merrill Lynch into one of many world's so much winning and revered companies

Revolutionary imaginative and prescient is unusual, and enduring luck is much more so. whilst a unmarried association demonstrates either one of these features, it truly is felt during the international. observe the attention-grabbing tale at the back of Merrill Lynch and the boys who outfitted it from an insider's point of view in Catching Lightning in a Bottle.

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