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Download Consuming Books: The Marketing and Consumption of Literature by Stephen Brown PDF

By Stephen Brown

The deciding to buy, promoting, and writing of books is a massive within which advertising and marketing looms huge, but there are only a few books which care for e-book advertising and marketing (how-to texts excepted) and less nonetheless on booklet intake. This leading edge textual content not just rectifies this, but additionally argues that faraway from being indifferent, the e-book enterprise in reality epitomises today’s leisure economic system (fast relocating, hit pushed, extreme festival, fast technological switch, etc.).

Written through a powerful roster of well known advertising experts, many with event of the e-book alternate and all proficient writers of their personal correct, Consuming Books steps again from the practicalities of booklet advertising and takes a glance on the from a broader buyer examine standpoint. inclusive of 16 chapters, divided into 4 free sections, this key textual content covers:

* a historic overview
* the customarily acrimonious marketing/literature interface
* the patrons of books (from booklet teams to bookcrossing)
* a attention of the tensions that either literary varieties and sellers feel.

With whatever for everybody, Consuming Books not just enhances the ‘how-to’ style yet offers the intensity that past stories of e-book intake conspicuously lack.

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